Our Story

A Taste of Morocco. Reimagined by Raphia.

Raphia was born from a simple belief: Morocco has a richness that deserves to be experienced beyond the clichés.

Founded by Zineb, Raphia brings together a deep love of Moroccan culture, the art of hospitality and a passion for exceptional food and beautiful gifting.

Growing up surrounded by the generosity of Moroccan family life, Zineb understood from an early age that food is never simply food. It is how we welcome people, celebrate together, mark important moments and show someone that they are special.

When she came to London, she felt that Morocco was often represented through a familiar set of images and flavours. She wanted to show another side.

A more contemporary Morocco. One rooted in its ingredients, artisans, traditions and extraordinary diversity — but expressed through a modern London lens.

And so, Raphia was created.

Flavours with a story. Gifts with meaning.

The Raphia House

Raphia brings together a carefully curated world of Moroccan sweets and pâtisserie, exquisite chocolates, filled dates, caramelised nuts, Moroccan tea and confectionery, alongside beautifully designed gifts and bespoke collections.

We take inspiration from Morocco’s flavours, colours, craftsmanship and traditions, then reinterpret them through our own creative language.

Some creations are rooted deeply in Moroccan tradition. Others are inspired by the unexpected — bringing together different textures, flavours and influences to create something entirely new.

We don’t simply recreate tradition. We interpret it.

Morocco is not one flavour, one colour or one aesthetic.

Beyond the Clichés

It is a country of extraordinary contrasts — from the spice markets and souks to the Atlantic coast, from family kitchens to sophisticated riads, from centuries-old craftsmanship to a new generation of contemporary designers and artisans.

This is the Morocco we want to share.

Not a souvenir. Not a stereotype.

A living, evolving culture.

Every Raphia collection is an opportunity to explore another part of that world.

In Morocco, giving is an expression of hospitality.

The Art of Giving

In Morocco, giving is an expression of hospitality.

A box of sweets arriving at someone’s home. Tea shared around a table. Dates offered to a guest. Something beautiful prepared for a celebration.

This spirit is at the heart of Raphia.

We believe that the gift should be part of the experience.

That is why we put as much thought into our packaging, presentation and collections as we do into what is inside them.

From intimate personal gifts to large corporate commissions, every Raphia creation is designed to be received, opened, shared and remembered.

Raphia’s world is constantly evolving.

Created for the Moment

Our collections are not designed to look the same.

A floral collection can feel completely different from a Moroccan collection. A festive collection can create an entirely new world. A bespoke commission can be created specifically for one person, one family, one celebration or one brand.

Yet every creation carries the same Raphia values: